AFC confirms media rights deal with Fanseat in multiple European territories

The partnership comprises the AFC’s major national team tournaments and club competitions for 2021 and 2022

The Asian Football Confederation (AFC) has today announced FANSEAT (part of the Spring Media group) as their new media partner in France, Belgium, Portugal, Norway, Denmark, Iceland, Luxembourg, Czech Republic, Slovakia and Hungary for 2021 and 2022 to broadcast the AFC’s national team and club competitions including the AFC Asian Qualifiers – Road to Qatar Final Round and the AFC Champions League.

The newly established partnership with the AFC enables FANSEAT, a sports entertainment service optimised for consumption on digital devices, to enrich its football portfolio and to further engage its rapidly growing audience in the region. Fans will be able to enjoy the AFC’s main national team and club competitions via the FANSEAT App and website FANSEAT’s vision includes future collaborations with other broadcasters and platforms to further increase the exposure and viewership of the AFC’s Competitions in the territories.

Dato’ Windsor John, the AFC General Secretary, said: “The AFC is pleased to enter into this new partnership with FANSEAT which spans across multiple territories in Europe, where they share Asia’s love of the game. We are delighted that this partnership will bring the AFC’s most exciting competitions to millions of football fans in these territories.

“Once again, this deal demonstrates the value and ever-growing worldwide appeal of the AFC’s competitions and we thank FANSEAT for the confidence they have shown in the future of Asian football.”

Jean-Maël Gineste, Managing Director at FANSEAT said: “We are delighted to add such a prestigious football property to our portfolio of content within our Spring Media group and in some of our key territories. FANSEAT has high ambitions in developing the visibility of AFC competitions using a wide array of media solutions whilst working closely with the AFC and the clubs to reach football fans.”

Patrick Murphy, Board Member and CEO at Football Marketing Asia (FMA) said: “We are excited to welcome FANSEAT to the fast-growing family of AFC media partners. The partnership marks another important milestone in our mission to further expand access to the finest of Asian football beyond the Continent. With its wide reach across multiple European territories and its innovative digital media services, FANSEAT will provide comprehensive coverage of AFC national team and club competitions, and drive interest and consumption among the growing audience of fans of Asian football in Europe.


For additional information, please contact:

Jean-Maël Gineste | Fanseat (Spring Media Group) |

//Stockholm 20/04/2021


About the AFC

The Asian Football Confederation (AFC) is the governing body of Asian football and one of the six Confederations making up FIFA. Established in 1954, the AFC is headquartered in Kuala Lumpur, Malaysia, and comprises 47 Member Associations. The AFC organises the AFC Asian Cup and the AFC Women’s Asian Cup, which are the flagship Continental national team competitions, while the AFC Champions League is the premier competition for Asian clubs, drawing millions of fans to the beautiful game across the length and breadth of the Continent and beyond.


FANSEAT is a fast-growing pay-per-view and subscription-based sports streaming service offering a wide selection of sports to fans across the globe. From football to ice hockey, basketball and others, FANSEAT has attracted sports enthusiasts from over 150 countries over the years.

Please visit for more information.

About Football Marketing Asia

Football Marketing Asia (FMA) is the exclusive commercial partner of the Asian Football Confederation (AFC) for the rights cycles 2021-2024 and 2025-2028. FMA is headquartered in Hong Kong S.A.R., with offices in the Middle East, Southeast Asia and China PR. FMA combines unparalleled global football experience with in-depth Asian know-how and expertise.

To learn more, please visit

About Spring Media

Spring Media ( is an international sports media group headquartered in Stockholm, Sweden. Spring Media is a full-service agency with market leading expertise in its three key business areas: i) Production Services ii) Media Rights Management iii) Streaming Solutions. The company has a global reach through its head office in Sweden and regional offices in Mexico, UK and France. Spring Media distributes in excess of 8000 hours of live sports annually to over 300 broadcasters worldwide.