Ladies Tour of Norway partners with Spring Media for 2020 edition

Ladies Tour of Norway – a World Tour event featuring the women’s road bicycle elite in a unique, Scandinavian landscape setting – will partner with Spring Media for its 7th annual competition between August 13th–16th, 2020. Spring Media will take on the role as media partner: being the production arm and distributing the event to markets worldwide.

 

The competition, hosted in Southeastern Norway, will take on 4 stages of close to 550 kilometers total, covering more ground locally than ever before while crossing over to neighboring Sweden. Ladies Tour of Norway has established itself as one of the leading and most innovative female bicycle competitions worldwide and continues to take steps of development.

 

The race organization – comprised of personnel with solid experience from various major UCI events in Norway, local host club Halden CK, and other enthusiasts eager to promote women’s cycling – are describing an extreme surge in global interest for its 2020 edition.

 

All 8 World Tour teams and a select fourteen highly ranked by the Union Cycliste International (UCI) will partake. Ladies Tour of Norway thus guarantees a starting list rare to most other competitions worldwide. Dutch poster name Marianne Vos (team CCC-Liv) has topped the podium three consecutive years, yet route variations and challenging terrain leave room for a contender.

 

Roy Moberg, Race Director at Ladies Tour of Norway, comments:
“Seeing that the interest for Ladies Tour of Norway keeps growing internationally, we are very excited to be partnering with Spring Media. We expect this partnership to give us a stronger foothold internationally through more extensive global distribution, while upholding a high-quality distribution nationally. Spring Media are innovative in its solutions, particularly when it comes to digital platforms. We wish to be innovative in relation to the TV-product that we’re developing: with care for stable production solutions while also attracting a younger crowd through digital exposure.”

 

Hans Svelander, Partner at Spring Media, comments:

“We’re thrilled to be working with the Ladies Tour of Norway – a highly popular event with enormous potential at the international stage. As the Tour is underlining its position in the region, our team will look to package a high-end product and tap into markets worldwide.”

 

For additional information, kindly contact:

Hans Svelander  |  Partner, Spring Media | +46 70 822 70 90hans.svelander@springmedia.se

 

About Spring Media
Spring Media is an international sports media agency that provides media rights distribution as well as digital, production-, distribution- and consulting services for sporting events. The company has a global reach with its head office in Stockholm and regional offices in France, Great Britain, Germany and Mexico. Spring Media owns, manages, produces and distributes over 5,000 hours of live sports annually to over 300 broadcasters worldwide. More information at www.springmedia.se

 

About Ladies Tour of Norway

The Ladies Tour of Norway (LToN) is the first and only elite women’s cycling stage race based in Norway. Its inaugural edition took place in 2014 based in the town of Halden. Since 2017, the race is part of the UCI Women’s World Tour, cycling’s season-long competition of top-tier events.

 

//Stockholm 20/02/2020

 

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