Spring media broadens portfolio with mediterranean swim meets

Spring Media has announced a new cooperation with Mare Nostrum – an annual series of swimming meets around the Mediterranean Sea. The agreement concerns international distribution of the 2019, 2020 and 20201 series.

“We are thrilled to be adding one of the world’s most prestigious and traditional competitions to our swimming portfolio,” says Mikael Larsson, Head of Swimming at Spring Media. “We will be seeking innovative ways to expand distribution of the series around the world.”

The Mare Nostrum series is a three-part circuit by the Mediterranean Sea, with meets in Canet en Roussillon (France), Barcelona and Monaco. It gives out bonuses to the top four men and women overall, adding up competitors’ best meet in FINA points at each of the tour stops. The swimmer with the highest race total wins the tour.

Many of the leading swimmers worldwide have attended Mare Nostrum meets: among them Sara Sjöström, Kathleen Baker and Ian Thorpe. The 2019 series will kick off in Monaco on June 8-9, followed by Canet en Roussillon on June 11-12 and closing in Barcelona on June 15-16.

“We are thrilled to find a new partner for International partnership with Sprig Media. With their expansive plans and their proven swimming experience, we are very confident that this cooperation will help our series grow” says H. E. MS. Yvette LAMBIN BERTI, Vice President of the Swimming Monegasque Federation.

Spring Media will also be overseeing production and distribution for the Nordic Swim Tour meets taking place in Helsinki, Bergen and Stockholm in April. The meets include all Olympic disciplines, long course, are conducted under FINA rules, and participants gain qualification points for international competitions including World Championships and Olympics. The sport’s top names will be competing for one of the highest price sums in international swimming.

For more information, please contact:

José Antonio Moreno – Partner, Spring Media – jose.moreno@springmedia.se



Spring Media is an international sports media agency that provides media rights distribution, as well as digital, production-, distribution- and consulting services for sporting events. The company has a global reach with head office in Stockholm, and regional offices in Hamburg, Astana and Mexico City. Spring Media owns, manages, produces and distributes over 3,000 hours of live sports annually to over 200 broadcasters worldwide


//Stockholm 07/02/2019