New rugby documentary series dropping on ESPN

Spring Media has secured a deal with ESPN for its Australian, New Zealand and Pacific Island markets to air documentary series RugbyTown premiering this month.

The deal is a result of a worldwide distribution cooperation between the international sports media agency and documentary production provider, Rugby Factory, initiated earlier this year.

“With the Australasia ESPN deal in place and positive discussions ongoing around the globe, we expect to announce more broadcast deals shortly,” said Craig Neilson, Commercial Manager at Spring Media. “With the current British and Irish Lions tour in South Africa ongoing, and both northern and southern hemisphere Test rugby underway, the appetite for rugby content is at an all-time high. This fast-paced, action-packed documentary gives series lovers an opportunity to follow true U.S. athletes in their conquest to become the world number 1 in rugby.”

RugbyTown is a docu series on the RugbyTown Crossover Academy based in Glendale, Colorado, that recruits NFL-quality American athletes and trains them full-time in a residential high-performance environment. The ambition is to lay foundations for U.S. National Team success: to ultimately be crowned World Champs within the decade.

“We’re delighted to share RugbyTown with sports fans in Australia and New Zealand as they know the quality and explosiveness of the American NFL athlete, and they know their rugby, as well,” said Glendale Mayor Mike Dunafon.

The Rugby Factory filming crew is embedded within the Academy, capturing the players’ transformation from individual athletes into a cohesive rugby squad. The inaugural season now available features 10 episodes, and season two will be ready for distribution at the end of the year.

More information about season 1 – including trailers in both English and Spanish – can be found at– or follow all the action with Rugby Factory clips, across your favorite social media channels:

– Facebook

– Instagram


– Tiktok

– Youtube

For additional information, kindly contact:

Craig Neilson | Commercial Manager, Spring Media |


About Glendale, CO, RugbyTown USA

Cities, like sports teams, are judged by the measure of their success; and in 2006, Glendale city leaders set out to make this the rugby epicenter of the United States as a way to drive economic development.  Since that time, Glendale’s extensive rugby programming and high-end rugby-specific facilities have attracted top athletes and thousands of visitors to this dynamic community.  Dubbed RugbyTown USA, Glendale is now the official training center of the men’s and women’s US National Teams (XVs) and the RugbyTown Crossover Academy, dedicated to training US athletes to play rugby at the highest levels.

About Rugby Factory

Our business is founded on the core values and tenants of the World Rugby Union Code: “Integrity, Passion, Solidarity, Discipline, and Respect”. The sport is the game of Rugby Union, and we are all in it together. We are ambitious and competitive and want to win over North American rugby players and the worldwide fans of the game. We are storytellers, using video to capture action-packed, exciting, entertaining, and fun rugby content. Our focus is on producing high-quality, interactive, snackable video content that we enjoy watching and that you can share with others.

In doing so we will support the governing bodies of North American rugby, the rights holders, production and distribution partners, and our brand partnerships, who together with us, are striving to make the sport of North American Rugby Union a great experience for all. We are working every day to better ourselves, help others, and ultimately better the game for all participants. More information at:   

About Spring Media Group

Spring Media is an international sports media group headquartered in Stockholm, Sweden. Spring Media has market leading expertise in its three key business areas: i) Media Rights Management ii) Production Services iii) Streaming Solutions. 

The company group has a global reach through its head office in Sweden and regional offices in France, UK, Latvia, Mexico and Kazakhstan. Spring Media facilitates in excess of 30,000 hours of live sports annually, direct to consumer through StayLive and to its network of over 450 broadcasters worldwide. The Spring Media group includes subsidiary companies StayLive (Streaming Solutions), Sportacentrs (Production Services) and Fanseat (Digital Sports Channel). 

More info at: |

//Stockholm 21/07/2021