Spain pre-Euro Camp 2012

OBJECTIVE: Finding new commercial media opportunities for the Spanish national football team for their Euro2012 preparations.

SOLUTION: Five daily news edits plus one daily 26-minute ready to air highlights program were produced throughout the ten day training camp in Schruns, Austria. The content was packaged and licensed together with Spain’s friendly matches as a complete Spain pre-Euro media package. Content was delivered via a tailor made subscription ftp where all global broadcast partners had access to the specific content they had cleared rights for.