Spring Media and AC Milan sign exclusive media rights agreement

AC Milan has appointed Spring Media as its exclusive international sales agent for Milan TV programming during the remainder of the 2019/20 season and upcoming 2020/21 season. The agency will be distributing the club channel’s new international programming block: an 8-hour weekly program produced in English approximately 40 times per season including content such as;

  • men’s first team matches
  • Women’s first team matches
  • Weekly magazine show “AC Milan This Week”
  • Players and Legend interviews
  • “Behind the scenes” content
  • .. and more

Spring Media will take over the Milan TV worldwide licensing responsibilities with immediate effect and its global sales team will initiate dialogue with interested parties with the overall aim of broadening the club’s reach and commercial revenue.

José Moreno, Partner at Spring Media, comments:

“We are thrilled to be cooperating with AC Milan – a historically prestigious club on its way back to the top. We will apply all our resources and knowhow across rights licensing, production, media management, content creation, and digital distribution to expand into untapped markets globally while raising overall revenue across traditional broadcast as well as social- and digital media platforms.”

Casper Stylsvig, AC Milan Chief Commercial Officer, added:

“A key pillar of AC Milan commercial and brand strategy is to be able to distribute our content across the world; the agreement with Spring Media will allow us to reach our 400 million fans worldwide with our communication style and language, strengthen the relation between the Club and its supporters”


For additional information, please contact:

José Antonio Moreno | Partner, Spring Media | +46 70 822 70 88 | jose.moreno@springmedia.se

//Stockholm 10/08/2020