Spring media and Arsenal sign exclusive media rights agreement
Sports media agency Spring Media and Arsenal Broadband Ltd, the digital media arm of Arsenal Football Club, have agreed an exclusive agreement for worldwide (ex UK and Ireland) distribution of the club’s international programming block and in-house produced content.
The cooperation will see Spring Media will work closely with Arsenal’s media department to support its continuous efforts in producing engaging content for its growing global fan base. The international content distribution aims to support Arsenal’s global sponsorship, social media and fan engagement strategies drawing on Spring Media’s distribution and digital content expertise.
The three hour long weekly Programming Block consists of delayed match coverage from all Arsenal FC Premier League, European and FA Cup first team matches together with the two magazine programs Arsenal World and Arsenal 360.
Arsenal All Access are bite-size clips produced by the in-house Arsenal Media production team. These provide short form, behind-the-scenes access to Arsenal FC, up close and personal and are available across all platforms.
Torsten Billing, partner at Spring Media says:
“We are honored, proud and highly motivated to work with Arsenal FC, one of the world’s biggest football clubs. We will apply all our resources and knowhow across rights licensing, production, media management, content creation, and digital distribution to grow the global reach and revenue of Arsenal across traditional broadcast as well as social- and digital media platforms.”
Ben Ladkin, General Manager of Arsenal Media says:
“We are very pleased to be working with Spring Media for our international media content distribution. Spring Media’s track record in distributing football content globally, and its expertise and focus on digital content and value creation will be important as we continue to grow our in-house content production and engagement with our fans around the world.”
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About Spring Media
Spring Media is an international sports media agency that provides media rights distribution as well as digital, production-, distribution- and consulting services for sporting events. The company has a global reach with its head office in Stockholm and regional offices in France and Mexico. Spring Media owns, manages, produces and distributes over 5,000 hours of live sports annually to over 300 broadcasters worldwide. More information at www.springmedia.se
About Arsenal Broadband Limited
Arsenal Broadband Ltd is better known as Arsenal Media and is the digital arm of Arsenal FC. It holds the rights to the international programming block as well as all digital content across Arsenal’s channels.