Spring Media and Matchworld Group in joint venture to broadcast Spain’s Euro2012 preparations

Spring Media and Matchworld Group have concluded a cooperation agreement for Spain’s training camp and friendly matches in the lead-up to UEFA EURO2012. The 10-day training camp is scheduled for 22-30 May in Austria and Switzerland and include matches against Serbia on 26 May and an opponent still tbc on 30 May. Matchworld Group is the organizer of the training camp and Spring Media act as its exclusive media partner for production and distribution. Matches, training sessions, interviews, press conferences, daily highlights and news stories will all be produced and made available by Spring Media to broadcasters around the world.

Commenting on the agreement, Hans Svelander, Spring Media co-founder, said: “Spain is the reigning EURO and WORLD CUP Champions with many of the world’s most famous and exciting players in its squad. Their EURO2012 preparations will for sure attract huge media interest across the globe. We are honoured to be trusted by Matchworld Group with the task of developing and distributing all broadcast programs as Spain prepares to defend its title.”

Marc Biolley, Managing Director of Matchworld Group commented on the agreement: “We are proud to once again cooperate with the Spanish Football Federation, organizing their training camp and two friendly matches in preparation of UEFA EURO 2012. Our cooperation with Spring Media will ensure innovative and comprehensive broadcast coverage for the training camp and matches. This will give football fans across the globe unprecedented access to the world’s most exciting national team as they prepare for the task ahead.”

Spring Media, the Stockholm based Sport TV Rights Agency, was launched in May 2011. Founding partners include José Antonio Moreno, Torsten Billing and Hans Svelander. The founders have extensive knowledge, contacts and experience from the sports media industry. Spring Media represent and consult rights holders and event organizers on their media strategy, and assist broadcasters in the acquisition of sports programming.

MatchWorld Group specializes in organizing international matches, tours, tournaments and training camps for national teams and professional football clubs worldwide. Matchworld Group also offer first-rate comprehensive advice to federations, clubs, players, coaches, promoters and sponsors.

//Stockholm 12/03/2012