Spring Media and Rugby Factory to partner on worldwide distribution of new docu series

The international full-service sports media agency and Rugby Factory have agreed on global distribution outside the U.S. for its new documentary series – RugbyTown – ready to air in the summer of 2021.

RugbyTown is a Crossover Academy based in Glendale, Colorado that recruits NFL-quality American athletes and train them full-time in a residential high-performance environment. While athletic excellence is a must in the competitive recruitment process, prior rugby experience is no pre-requisite. The ambition is to lay foundations for U.S. national team success – and viewers are along for the ride.

“RugbyTown USA’s mission is to help the United States win the Rugby World Cup within the next decade. The rugby world has long seen America’s greatest athletes on the football field or the basketball court, but now the RugbyTown Crossover Academy is training those athletes to play rugby at the highest levels internationally,” says Mike Dunafon, Mayor of Glendale, CO. “We are delighted to be working with Spring Media to offer the RugbyTown series to the world so that viewers can get to know the players and coaches who have set out on this incredible life-changing and historic journey.”

For the next six years leading up to the tournament, a Rugby Factory filming crew will be lodged at RugbyTown and documenting every step of the way of their historical journey. The premiere season will feature 10 episodes ready for distribution on July 1 of this year, and season two will drop at the end of 2021.

“With our embedded production team, we’ve captured the players’ transformation from individual athletes into a cohesive rugby squad,” says Patrick Guthrie, Co-Founder & Chief Content Officer at Rugbyfactory.tv. “RugbyTown is the story of these extraordinary young men, their coaches, their families, and their mission to win the World Cup, all told by the players and coaches themselves.”

U.S. college sports, a multibillion-dollar industry, sees thousands of exceptional athletes enter its development system – although only a select few exit with pro contracts. American football in particular provides few alternatives beyond the NFL. In light of this, the academy’s backers – former runners of Major League

Rugby-side Colorado Raptors – argue that skills are adaptable to the sport by designing a rigorous training program, and that there is abundant growth potential in a country of near 330 million.

“We are thrilled to be partnering on the worldwide distribution for such multifaceted series – both tailored to the global sports audience, and those looking for high-quality entertainment in general,” says Craig Neilson, Commercial Manager at Spring Media. “Truth is, this is more than just a sports documentary; it masters the entertainment, drama and off-the-pitch bond amongst some of the best athletes from top U.S. sports – like American Football, Basketball and Ice Hockey – on a quest to fulfilling their dream of lifting the World Cup trophy.”

For additional information, kindly contact:

Craig Neilson | Commercial Manager, Spring Media | craig.neilson@springmedia.se

About Glendale, CO, RugbyTown USA

Cities, like sports teams, are judged by the measure of their success; and in 2006, Glendale city leaders set out to make this the rugby epicenter of the United States as a way to drive economic development.  Since that time, Glendale’s extensive rugby programming and high-end rugby-specific facilities have attracted top athletes and thousands of visitors to this dynamic community.  Dubbed RugbyTown USA, Glendale is now the official training center of the men’s and women’s US National Teams (XVs) and the RugbyTown Crossover Academy, dedicated to training US athletes to play rugby at the highest levels.

About Rugby Factory

Our business is founded on the core values and tenants of the World Rugby Union Code: “Integrity, Passion, Solidarity, Discipline, and Respect”. The sport is the game of Rugby Union, and we are all in it together. We are ambitious and competitive and want to win over North American rugby players and the worldwide fans of the game. We are storytellers, using video to capture action-packed, exciting, entertaining, and fun rugby content. Our focus is on producing high-quality, interactive, snackable video content that we enjoy watching and that you can share with others.

In doing so we will support the governing bodies of North American rugby, the rights holders, production and distribution partners, and our brand partnerships, who together with us, are striving to make the sport of North American Rugby Union a great experience for all. We are working every day to better ourselves, help others, and ultimately better the game for all participants. More information at: www.rugbyfactory.tv  


About Spring Media Group

Spring Media is an international full-service sports media agency providing distribution, production, digitalization and consulting services for rights holders worldwide. Its global presence is achieved through a commercial organization with extensive experience and a network of offices in Stockholm, Munich, Marseille, Mexico City, Almaty and Riga. Spring Productions produces and distributes more than 8,000 hours of

//Stockholm 30/04/2021