Spring Media and Dentsu to cooperate on broadcast rights sales for the Olympic
Dentsu has appointed Spring Media as its marketing partner for the sales of Broadcast and Exhibition Rights for the Olympic Games in Sochi 2014 and Rio 2016. The rights include all broadcast media platforms, in the territories of; Kazakhstan, Turkmenistan, Tajikistan, Kyrgyzstan, Uzbekistan.
Commenting on the agreement José Antonio Moreno, Partner at Spring Media, says;
“We are honored to have been entrusted by Dentsu to jointly market the broadcast rights in Kazakhstan, Turkmenistan, Tajikistan, Kyrgyzstan and Uzbekistan of one of the biggest events in the world of sports. Spring Media have been active in the region since the company launch, and we have seen the broadcast media landscape- and its appetite for premium sports content rapidly evolve.”