Spring Media extends Arabian Gulf League commitment for worldwide distribution

International sports media agency Spring Media signs worldwide digital distribution deal (excluding the MENA region) with the UAE Pro League for the Arabian Gulf League and respective cups.


The three-year commitment concerns a bulk of over 232 matches per year from the Arabian Gulf League (AGL), Arabian Gulf Cup (AGC) and Arabian Gulf Super Cup (AGSC).


The season kicks off with the Arabian Gulf Cup on August 22 and the Super Cup match on September 14. The league subsequently runs from mid-September through mid-May 2020.


“The Arabian Gulf League is an up-and-coming product particularly attractive to the increasingly digital football consumer internationally. We are thrilled to be working directly with the league and look forward to putting our market expertise in global distribution into practice,” says Nabil Mkarem, Commercial Manager at Spring Media.


A lot is happening in conjunction ahead of the 2019/20 season: for one, the UAE Pro League – is launching a new corporate identity.


“Our mission is to further connect with audiences through compelling content across television, motion picture, online and mobile platforms. In these efforts, Spring Media is a reliable partner with extensive knowledge in Worldwide markets, which will play a key role in ensuring our global reach is met,” said Waleed Al Hosani, UAE Pro League CEO.


About Spring Media

Spring Media is an international sports media agency that provides media rights distribution as well as digital, production-, distribution- and consulting services for sporting events. The company has a global reach with its head office in Stockholm and regional offices in France and Mexico. Spring Media owns, manages, produces and distributes over 5,000 hours of live sports annually to over 300 broadcasters worldwide. More information at www.springmedia.se


About the UAE PL

The UAE Pro League looks after the professional league of UAE football competitions. They help the clubs achieve their goals, and work to increase the fan base in the UAE and abroad. in early 2019 the UAE Pro League sought new independence from the UAE FA to better serve the needs of its 14 member clubs, to take the sport to ever higher levels.


The organisation works to increase professionalism in all its forms as well as orchestrating the Arabian Gulf League, AGL U21, Arabian Gulf Cup and Arabian Gulf Super Cup competitions. More information at www.agleague.ae



//Stockholm 12/08/2019