Spring Media mandated to distribute the European Cricket League worldwide
Spring Media and the European Cricket League AG (ECL AG) have agreed on a worldwide distribution mandate for its inaugural edition 2019, which will take place on July 29-31 at the La Manga Club in Murcia, Spain.
The concept behind the ECL builds upon a Champions League structure whereby domestic cricket league champions in Europe qualify for the tournament, determining a European winner.
“The changing trends in international cricket have popularised shorter format cricket leagues at domestic levels in different continents and countries,” says Craig Neilson, Commercial Manager at Spring Media. “With our local market expertise and distribution know-how, we’re excited to be pursuing untapped markets for one of the world’s most followed sports.”
The competition will be played in a 90 minute per match, T10 format and will initially consist of eight national champion club teams from Denmark, France, Germany, Italy, Netherlands, Romania, Russia, Spain.
“We are proud to deliver a state-of-the-art TV and Media product in this inaugural ECL season. With the best possible coverage, people in Europe and throughout the world will understand the beauty of this sport” summarises Roger Feiner, CEO of ECL AG.
The event produces the following segments during its maiden year:
– 17-camera NEP Live Production – 3 days covering 17 live matches
– Daily highlights packages
– Preview and promo clips
– Post-event magazine
– International multi-feed
– Unilateral and distribution services
– Teaser clips and daily testimonials
Daniel Weston, Founder of ECL AG states: “We are really excited to have the opportunity to partner with Spring Media, a company with a proven track record in the commercial world of sport, digital and media production. As the first edition of the ECL draws closer, we relish the chance to begin our partnership with a clear goal to bring cricket in Europe to as many people as possible.”
About Spring Media
Spring Media is an international sports media agency that provides media rights distribution as well as digital, production-, distribution- and consulting services for sporting events. The company has a global reach with its head office in Stockholm and regional offices in France and Mexico. Spring Media owns, manages, produces and distributes over 5,000 hours of live sports annually to over 300 broadcasters worldwide. More information at www.springmedia.se
About the European Cricket League
The European Cricket League (“ECL”) is the Champions League of cricket in Europe. Founded by Daniel Weston and hailed as a cricket equivalent of the UEFA Champions League, the eagerly-awaited ECL will be launched this European summer, played by 8 champion clubs from 8 domestic leagues around Europe.