Spring Media to market the Swedish Speedway League

Spring Media, the Stockholm based sports media rights agency, will exclusively represent the media rights of the top Swedish Speedway League “Elitserien”. The agency has signed agreements with the Federation (Svemo) and the Club Association (ESS) with the purpose of increasing the exposure and commercial revenues of Swedish speedway. The contract is for five years, 2018-2022, and covers domestic and international broadcast rights across all media platforms.

Elitserien is among the strongest leagues in the world with all top ranked speedway riders represented. The league is the third most popular in Sweden in terms of attendance, just behind men’s top Football league “Allsvenskan”, and men’s top Ice Hockey league “SHL”. The sport has a rural profile and all eight clubs are the most popular team in their respective home towns. Speedway is one of few sports in Sweden that has seen a steady increase in audience figures in recent years.

Hans Svelander, partner at Spring Media commenting on the agreement:

“We feel confident that Spring Media can add the necessary resources and knowhow to activate the underlying potential in Swedish Speedway, and take it to the next level in terms of media coverage, both domestically and internationally. With its large and loyal fan base, Elitserien holds a strategic value to media companies wanting to attract viewers and subscribers to its channels and offerings on the Swedish market.”

Håkan Leeman, Chairman of Svemo commenting on the new agreement;

“Svemo support its member associations in their efforts to increase the interest and popularity of the sport. The club association of Elitserien, ESS, has presented a solution to make the sport more accessible in cooperation with Spring Media – a company with extensive knowledge in the development and distribution of media rights. We are encouraged by Spring Media’s knowledge and plans to utilize digital technologies to make Elitserien more accessible. We are excited to follow and support the developments.”

Spring Media is in the process of reviewing the production and packaging of Elitserien and will thereafter initiate discussions with domestic and international media companies.


Spring Media is a broadcast rights agency with one key objective – to bring value to its clients. Dedication, Accuracy and Reliability are cornerstones in Spring Media’s approach to existing and new projects. Spring Media creates new media products, or find ways to add value to existing ones.

Spring Media distributes over 2,500 hours of live sports to its media partners on a yearly basis.

Olympic Games to Central Asia, FIG World Cup series, World Taekwondo and over 300 club and national team football friendlies are some of the rights that Spring Media represents.

For further information, please contact:

Hans Svelander – Partner – Spring Media – +46 (0)70-822 70 90 – hans.svelander@springmedia.se

//Stockholm 12/10/2017