Photo by: Anders Helgesson.
STCC & Spring Media partner up for re-launch 2020
STCC, the leading touring car circuit championship in the Nordics, has today entered into agreement with Spring Media for exclusive media-rights distribution in the Nordic markets.
Spring Media will take over licensing responsibilities for the seven STCC races in 2020 with the premier being STCC – Knutstorp 15-16 Maj.
Spring Media will together with the new organization behind STCC re-launch the series and will advise on distribution, tv-production and OTT services.
The partnership will ensure that STCC continues to grow, and with a fresh offering to its viewers, delivering the best content into the homes of racing fans in 2020.
Spring Media will now initiate broadcast rights negotiations with the aim of securing a host broadcaster for the upcoming seasons.
Mikael Ohlsson VD at STCC added:
“We’re happy to get Spring Media onboard. As promotor of the highest level of Scandinavian elite racing, we are now putting a lot of our effort into getting the right people and partners to work together. The co-operation with Spring Media is a sign of that work. STCC as a sport, is a really strong live-event, and even better through a live broadcast, where you can experience door to door-drama in high speeds. With a growing grid for 2020, we feel really excited to get STCC growing also in media the coming year.”
Christoffer Cederblad Commercial Manager at Spring Media, added:
‘We will apply our expertise in rights licensing, production and digital distribution in order to maximize reach and revenue for STCC. We are very happy to be partnering with STCC and together develop the series to its full potential’
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