Swedish women’s football league launch OVP platform to broadcast all Damallsvenskan matches in cooperation with Spring Media

The 8th of April is launch day for Damallsvenskan.tv, the new online video platform of Damallsvenskan the top division of Swedish Women’s football. All 132 matches of the 2016 league season will be available live and exclusive on Damallsvenskan.tv, as well as goals, highlights, interviews, 2015 season archives and much more.

“Damallsvenskan is one of the most popular leagues in Sweden in terms of audience figures and media exposure. By launching Damallsvenskan.tv we want to further increase Damallsvenskan’s reach and availability”, says Linda Wijkström General Secretary of Swedish Elite Football Women. “Damallsvenskan is also one of the top women football leagues in the world with 12 strong teams, and some of the world’s best players including Marta Vieira da Silva. With Damallsvenskan.tv we open up Damallsvenskan to a global audience and fan base.” Linda Wijkström continues.

Matches will be made available both as pay-per-view and through monthly subscription. All matches are produced in HD with graphics, replays and Swedish commentary. Customers can register for a free trial subscription until the 5th of May.

Damallsvenkan.tv is produced by Spring Media and is owned and controlled by EFD (Elite Football Women). Revenue is shared between the clubs and reinvested into Swedish Women’s football.

The first live match will be the league start on Saturday 16th of April, FC Rosengård vs Kristianstads DFF at 15:00 local time.

For further info, please contact:

Linda Wijkström – Secretary General – Elitfotboll Dam – +46 (0)707 680 371 linda@efd.se

Annika Grälls – Chairman of the board – Elitfotboll Dam – +46 (0)702 466 429 annika@efd.se

Torsten Billing – Partner – Spring Media – +46 (0)70-822 70 99 torsten.billing@springmedia.se


//Stockholm 08/04/2016