The new premier floorball league chooses Spring Media as its advisor

The clubs of The Association Swedish Super League (FSSL) – the entity representing the elite floorball clubs – have entered into partnership with international sports media agency, Spring Media, to advise on commercial rights for the planned new Swedish floorball top divisions for men and women. 

In December, the Swedish Floorball Federation chose to end negotiations with the FSSL concerning media and commercial rights for the Swedish Super League (SSL). Consequently, the FSSL has decided to launch a new top league under its own control, with start date in Fall 2019.

The cooperation extends over a five-year period and comprises commercial advisory regarding media rights, broadcast production, and betting-related sponsorship rights.

“We are proud and motivated to initiate partnership with the FSSL clubs. Sweden’s elite clubs lead the international development and the sport is one of the nation’s most popular in terms of audience figures and number of registered players,” says Torsten Billing, Partner at Spring Media. “Our aim is to assist the clubs in its ambition to reinvigorate the league and support the commercial development so Sweden can remain in the forefront of international floorball.”

Spring Media will oversee profiling, current production and packaging of the new league, and thereafter initiate discussions with national as well as international stakeholders. The partnership derives from the agency’s overall growth strategy on the Swedish market. Recently a similar representational agreement was made with Swedish Elite Bandy for the Bandy League, and the agency has ongoing partnerships with OBOS Damallsvenskan and the Elite Series Speedway.

”The FSSL wants to support the overall development of Swedish floorball. By strengthening the new league brand and increasing commercial revenue streams, the floorball community as a whole will benefit on elite-, youth- and amateur level,” says Krister Kalte, chairman of the FSSL. “We genuinely believe in the partnership with Spring Media – an agency with great experience developing and distributing media rights. With their expertise we are able to work towards developing Swedish floorball at the highest level and consolidate our position as the best league in the world.”

For more information, please contact:
Torsten Billing – Partner, Spring Media –


About FSSL
The Association Swedish Super League is an interest organization that represents all 28 elite clubs of the Swedish Super League (SSL). The FSSL shall operate on behalf of the league’s development, including market- and rights discussions, media, competition and other common interests.

About Spring Media

Spring Media is an international sports media agency that provides media rights distribution, as well as digital-, production-, and consulting services for sporting events. The agency has a global reach with its hub in Stockholm and regional offices in Hamburg, Astana and Mexico City. Some of its projects include: the FIFA Club World Cup, the Olympics 2014-2024 to Central Asia, Bandy World Championships, OBOS Damallsvenskan, and Elite Speedway Sweden. Read more at


//Stockholm 08/01/2019