Tie Break Tens announce re-signing of Spring Media as their international distribution partner for 2021 series
Tie Break Tens (TB10), the fast paced, short form tennis format have announced the signing of the Stockholm-based Spring Media agency who will be distributing international broadcast rights for the 2021 series of Tie Break Tens.
Spring Media is distributing the worldwide television, internet and mobile rights for the high energy tennis format which features matches consisting of super tie-breaks to 10 points.
Three Tie Break Tens events are scheduled for 2021, with exciting new locations being announced in the new year.
Each TB10 tournament includes eight of the leading tennis players in the world competing in a knockout format, with past players including Rafael Nadal (Spain), Dominic Thiem (Austria), Stan Wawrinka (Switzerland), Milos Raonic (Canada), Serena and Venus Williams (USA) and Simona Halep (Romania). The players will compete for a winner-takes-all prize of around $150,000 (€137,690).
TB10 tournaments have been held at iconic venues including the Royal Albert Hall (London 2015) Erst Bank Open (Vienna 2016) Caja Magica (Madrid 2017) Margaret Court Arena (Australia 2018) Madison Square Garden (New York 2018) & Indian Wells Tennis Garden (USA 2019) Due to the ongoing global pandemic all TB10 tournaments scheduled in 2020 were cancelled.
Spring Media is offering the coverage with English non-branded graphics, international sound and English-language commentary.
Spring Media was founded nine years ago by former members of the media rights sales team at IEC in Sports, an agency that previously was heavily involved in selling rights to ATP Tour events.
Michael Stafford, Head of Business Development at Tie Break Tens said “We are delighted to be working with Spring Media again in 2021 and looking forward to announcing a series of tournaments around the globe in the new year with fantastic new destinations and the biggest stars in tennis. Keep an eye on our social channels for updates.”
About Tie Break Tens
Tie Break Tens is a quick-fire version of tennis that anyone can play. Unlike conventional tennis matches, Tie Break Tens matches are comprised solely of tie breaks – no games, no sets, just exhilarating ten- point breakers in which every point counts.
The Tie Break Tens series sees world-class players going head to head in fast-paced, action-packed knock out tournaments at prestigious venues around the globe for huge winner-takes-all prizes. So far, the Tie Break Tens has visited London, Vienna, Madrid, Melbourne, New York & Indian Wells.
Tie Break Tens launched grass roots initiatives in 2018, TB10 Challenger & TB10 Play with the aim of driving participation in tennis by encouraging people of all ages to get out there and play. So far tournaments have been run throughout the UK and also across New York City, giving thousands of kids the opportunity to pick up a racket and try out the format. In 2019, in partnership with the WTA and LTA TB10 ran the WTA Future Stars programme in the UK, sending 2 girls to Shenzhen to take part in the WTA’s Tour Finals programme of mentoring and tennis workshops.
About Spring Media:
Spring Media is an international sports media group headquartered in Stockholm, Sweden. Spring Media is a full service agency with market leading expertise in its three key business areas: i) Production Services ii) Media Rights Management iii) Streaming Solutions. The company has a global reach through its head office in Sweden and regional offices in Mexico, UK and France. Spring Media distributes in excess of 5,000 hours of live sports annually to over 300 broadcasters worldwide.
The Spring Media group includes subsidiary companies StayLive, Sportacentrs and Fanseat.
More information at www.springmedia.se
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