World Taekwondo Federation

OBJECTIVE: To increase the reach and revenue for Taekwondo’s top events, the Grand Prix Series, Grand Slam and the World Championships.

SOLUTION: Spring Media has been the consultant of the World Taekwondo Federation since the innovation of the annual Grand Prix Series, and for the production and delivery of two World Championships and the Grand Slam. The top Taekwondo events now have a coherent event production, graphics and delivery format. A unified format and look of the live feeds, and long term partnerships with key broadcasters are contributing factors to the global increase in viewing figures and increase in media rights value.